App Analytics Market 2018 | Industry Analysis, In-Depth Analysis, Research, Growth, Latest Innovations, Revenue, Price and Gross Margin Study with Forecasts to 2023
The global app analytics market is poised to touch a
valuation of USD 2,924.8 million by 2025, as per the latest report by Market
Research Future (MRFR). App analytics are vital in discerning valuable insights
on applications to provide an enjoyable customer experience. The emphasis on
personalization is likely to drive the need for app analytics from 2018 to 2025
(forecast period).
The high penetration rate of smartphones for daily use is
expected to trigger the app analytics market demand over the forecast period.
Availability of consumer electronic devices coupled with increased expendable
income levels of consumers can contribute to market revenue. This can be
credited to the high download rate of apps on these phones.
Apps have redefined the way for viewing and consuming
content and have become prime locations for advertisers. Campaigns, videos, and
other marketing strategies and their response can be measured accurately with
the assistance of app analytics. The raw data gleaned can be used in providing
an enhanced user experience and increase the user retention rate. Continuous
advances in artificial intelligence and big data can play a huge role in the
forthcoming years.
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Segmentation:
The app analytics market can be segmented by type,
deployment, and end-user.
By type, the market is bifurcated into mobile-based and
web-based app analytics. The former accounted for 42% share in 2018, while the
latter held close to 58% market share in the same year. The mobile-based
segment can enjoy 18.24% CAGR over the forecast period owing to increased usage
of mobile phones.
By deployment, the market is segmented into on-cloud and
on-premise. The on-cloud segment accounted for 32% share, while the on-premise
segment accounted for 68% share in 2017 respectively. The on-cloud segment can
enjoy a CAGR close to 19% during the forecast period to reach USD 1,059.9
million by 2025 and dominate the app analytics market. On the other hand, the
on-premise segment is predicted to attain 16.39% CAGR in the same
aforementioned assessment period.
Major market end-users include retail, BFSI, IT &
telecommunication, media & entertainment, logistics, travel, and
transportation, and others. Retail and BFSI accounted for 33% and 23% shares
respectively in 2017. The BFSI segment is touted to exhibit 19.23% CAGR over
the forecast period. This can be credited to increased expendable income levels
of consumers and the ability of apps to identify potential customers. Moreover,
cross-selling of products according to customer patterns is another selling
point which can drive the need for app analytics till 2025.
Regional Analysis:
The worldwide app analytics market covers the latest trends
and opportunities across Americas, Europe, Asia Pacific (APAC), and the Middle
East & Africa (MEA).
The Americas held 43% market share in 2017, followed by
Europe (22%), APAC (25%), and MEA (11%). This region is touted to exhibit a
15.42% CAGR over the forecast period thanks to rapid adoption of smartphones,
big data services, and mobile applications. High demand for integrating apps
with internet of things (IoT) and big data can drive the regional size to USD
1,179.46 million by 2025.
The Europe app analytics market is predicted to experience
17.85% CAGR during the assessment period owing to the high download rate of
mobile applications and emergence of mobile advertising as a new avenue for
reaching audiences. Investments in big data, IoT, and other emerging avenues
are likely to propel the regional market growth till 2025.
The APAC region is forecasted to command an impressive
19.03% over the review period. Adoption of smart consumer electronic devices in
China and Japan can contribute to regional demand for app analytics. In-app purchasing,
and the growing e-commerce sector can drive the app analytics market in APAC
and reach a purported size of USD 809.62 million by 2025.
The MEA region can touch a size of USD 279.41 million by
2025 thanks to growing support for the IT sector, technological breakthroughs
in Turkey, Saudi Arabia, and the UAE, and penetration of smartphones.
Key Players:
Prominent players operating in the app analytics market
include Content Square SAS (France), Countly (U.K.), Moengage (U.S.), TUNE Inc.
(U.S.), Swrve (U.S.), Google (U.S.), Kochava (U.S.), Mixpanel (U.S.), IBM
Corporation (U.S.), Localytics (U.S.), Amplitude (U.S.), appScatter (U.K.),
Apptentive (U.S.), AppsFlyer (U.S.), Yahoo Inc. (U.S.), Clever Tap (U.S.),
Adobe Systems Inc. (U.S.), Taplytics, Inc. (U.S.), Amazon.com, Inc. (U.S.), and
Appsee (U.S.). Investments in services which can drive up the customer satisfaction
rate and retain customers in the long run is the gameplan for the majority of
these players. This is evident by the launch of new products by Adobe as part
of the Adobe Analytics Cloud lineup.
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List of Tables
FIGURE 1 GLOBAL
APP ANALYTICS KEY PLAYERS MARKET SHARE, 2017 (%)
FIGURE 2 GLOBAL
APP ANALYTICS MARKET SIZE (MILLION USD) STATUS AND OUTLOOK (2013-2025)
FIGURE 3 GLOBAL
APP ANALYTICS MARKET SIZE (MILLION USD) STATUS AND OUTLOOK (2013-2025)
FIGURE 4 GLOBAL
APP ANALYTICS MARKET REVENUE (MILLION USD) COMPARISON BY REGIONS (2013-2025)
FIGURE 5
AMERICAS APP ANALYTICS MARKET REVENUE (MILLION USD) COMPARISON BY REGIONS
(2013-2025)
FIGURE 6 NORTH
AMERICA APP ANALYTICS MARKET SIZE (MILLION USD) AND GROWTH RATE (2013-2025)
FIGURE 7 SOUTH
AMERICA (EXC. MEXICO) APP ANALYTICS MARKET SIZE (MILLION USD) AND GROWTH RATE
(2013-2025)
FIGURE 8 EUROPE
APP ANALYTICS MARKET SIZE (MILLION USD) AND GROWTH RATE (2013-2025)
FIGURE 9
ASIA-PACIFIC APP ANALYTICS MARKET SIZE (MILLION USD) AND GROWTH RATE
(2013-2025)
FIGURE 10 GLOBAL
APP ANALYTICS REVENUE (MILLION USD) COMPARISON BY TYPE (2013-2025)
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