CRM Software Market Size, Growth, Statistics, Competitor Landscape, Company Profiles and Business Trends
Market Highlights
The CRM or
customer relationship management software refers to the technologies that a
company can use to maintain business relationships by analyzing the customer
interactions throughout the consumer lifecycle and compiling the information of
customers across different channels. In a way, CRM software helps the companies
to stay connected with their customers and thereby improve profitability,
streamlining the work processes.
The
proliferation of Cloud deployment along with the increasing deployment of
cloud-based CRM modules exponentially fosters the market growth. Growing number
of business and advantages that CRM software provides are some of the key
factors propelling the market growth. Besides, increasing use of web-based
interfaces and social computing are escalating the market growth to ascending
levels, driving the growth of the global CRM software market.
Acknowledging
the exponential accruals the market witnesses currently, Market Research Future
(MRFR) has recently published a study report giving out the complete Market
prognosis up till 2023. In its analysis, MRFR asserts that the global CRM
Software market is expected to grow up to 35 Bn. by 2023 registering a CAGR of
6% during 2017-2023.
Increasing
deployments of CRM software in some of the burgeoning sectors such as banking
and financial services are boosting the market growth. Simultaneously, the
growing demand for hosted services from small and medium business units is
expected to contribute to the market growth. Increasing popularity of social
CRM and mobile CRM is another factor predominantly driving the growth of the
CRM software market.
Additional
factors contributing to the market growth include the increase in automation of
various processes used across the industry verticals, its increasing popularity
and consumer awareness about the benefits of CRM software
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Major Key players
·
SAP
AG (Germany)
·
Salesforce.com
(US)
·
Oracle
Corporation (US)
·
Adobe
Systems Inc. (US)
·
Microsoft
Corporation (US)
·
Amdocs
(US)
·
Huawei
Technologies Co. Ltd (China)
·
Convergys
Corporation (US)
·
Infor
Global Solutions, Inc. (US)
·
SYNNEX
Corporation (US)
·
SAS
Institute Inc. (US)
·
The
Sage Group Plc (UK)
·
IBM
Corporation (US)
Segmentation:
For the enhanced
understanding; the market is segmented into five key dynamics:-
By Organization
Size: SMEs, and Large Enterprises.
By Deployments:
Cloud, and On-Premise.
By Applications:
Sales, Manufacturing, Marketing, Customer Service, Social Networking, Supply
Chain, and Distribution channels among others.
By
Verticals:Healthcare, BFSI, Manufacturing, IT & Telecommunication, Media
& Entertainment, Energy & Utilities and others.
By
Regions: North America, Europe, APAC and Rest-of-the-World (RoW).
The cloud-based
deployment segment is expected to hold the largest market share growing at the
highest rate over the forecast.
Regional Analysis:
North America is
the largest CRM software market, globally. The region is expected to retain its
hegemony throughout the forecast period, marking the largest chunk of the
market share. The substantial amount of technological advancements and
increased adoption of cloud-based technologies across various industry
verticals is the predominant factor accounting for the market growth.
The U.S. and
Canada are the dominating markets for CRM in the region owing to the
proliferation of smart and connected devices. Moreover, the presence of a
well-established infrastructure contributes hugely to the market growth,
allowing faster implementation of advanced technologies.
On the other
hand, Asia Pacific CRM market is increasing rapidly, becoming one of the most
lucrative markets globally. This is because of the development in
industrialization and the growing number of business in the region. In
developing countries like India and China, catalyze industry growth is expected
over the forecast period, which in turn, propel the market growth in the
region.
In Europe also,
substantial growth is expected in the CRM market because of the increase in the
number of corporate offices in the region. The market is increasing due to the
rising technological enhancements, and the growing adoption of cloud-based CRM.
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