Blockchain in Media and Entertainment Market Regional Analysis, Key Players Profiles and Future Prospects
Market Highlights
Blockchain is a distributed ledger technology which makes
use of contracts for conducting various transactions. The need to protect
intellectual property and the possible applications for distribution,
consumption, and production of content can favor the market prospects. The
global blockchain in media and entertainment market report by Market Research
Future (MRFR) contains insights and hurdles for content producers for the
period of 2018 to 2024 (forecast period). The COVID-19 pandemic and its impact
on the industry are explored in the report.
Market Scope
The global market for blockchain in media and
entertainment is estimated to reach USD 1.54 billion by 2024. It can score a
32.94% CAGR during the forecast period. The adoption of the blockchain
technology by media and entertainment companies for streamlining of various
business processes is likely to drive market growth. Rise of content privacy,
royalty payments, and intellectual property disputes can influence its
integration in the media and entertainment industry as well.
The various features of blockchain technology which
promote smart contracts, transparency in financial transactions, reputation
system, and a platform for pricing are predicted to favor the market. The
ability to assist creative artists monetarily and aid in distribution of income
fairly can bode well for the market. The large potential in protection of
intellectual property rights, automation of transactions, and creation of
contracts can influence the global blockchain in media and entertainment
industry to a great extent.
However, hesitation by media companies, risks in
blockchain, and interoperability issues can hamper the market growth.
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Segmentation:
By type, the market has been segmented into public,
private, and consortium.
By platform, the market has been segmented into
Bitcoin, Ripple, Ethereum, R3 Corda, Hyperledger, MultiChain, and others.
By organization size, the market has been segmented
into large enterprises and SMEs.
By application, the market has been segmented into
smart contracts, payments, royalty distribution, content security, license
& rights management, digital advertising, online gaming, and others.
Regional Analysis
At present, North America holds the largest market
share due to the growing adoption of blockchain in media and entertainment
among enterprises for better employee engagement and workforce collaboration.
Within the region, the U.S. accounts for the largest market share due to rising
implementation of collaboration tools within large enterprises as well as SMEs
in the advertising industry. The large number of digital agencies and
advertising companies in the country as well as huge number of media houses can
influence the market propagation to a great extent.
Europe accounted for the second-largest market share
due to rising adoption of blockchain in media and entertainment solutions in
countries such as Spain, the U.K., Germany, Italy, France, and Sweden.
Asia Pacific (APAC) accounted for the third-largest
market share and is expected to attain the highest growth due to the adoption
of blockchain in media and entertainment solutions in South Korea, China,
India, Australia, Singapore, Japan, and other Asian countries. Recently, Tech
Mahindra, a reputed stalwart in information technology, had built a blockchain
based contract rights and management system for content creators and media
houses.
South America and the Middle East & Africa (MEA)
are expected to achieve a substantial market growth with key players focused on
investing in this region to offer blockchain in media and entertainment
services to small- and medium-sized enterprises.
Competitive
Outlook
Accenture PLC, Factom Inc., Nyiax Inc., Amazon Web Services,
ClearCoin, GuardTime, Voise, Infosys Limited, Bitfury USA Inc., Auxesis Group,
SAP SE, MetaX, Oracle Corporation, BTL Group, IBM Corporation, and Microsoft
Corporation are key players in the global blockchain in media and entertainment
market.
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Blockchain in Media and Entertainment Market: by Type
(Public, Private, Consortium), by Platform (Bitcoin, Ripple, Ethereum, R3
Corda, Hyperledger, MultiChain and others), by Organization Size (Large
Enterprises and SMEs), by Application (Content Security, License & Rights
Management, Smart Contracts, Payments, Digital Advertising, Royalty
Distribution, Online Gaming and others), by Region (North America, Europe,
Asia-Pacific and Rest of the World) - Forecast till 2024
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