Event Management Software Market Estimated to Grow with a Healthy CAGR During Forecast Period 2018-2027

 

Market Highlights

The global event management software market could touch the valuation of USD 14.56 billion by 2025, reveals Market Research Future (MRFR). It is set to attain a CAGR of 11.68% during the forecast period (2019-2025).

Market Boosters and Key Barriers

The event management software market has mushroomed quite lucratively in recent years, as a result of which such events are no longer ad hoc. Factors like the budgeting and real-time customization of the user’s experience have accelerated the adoption rate of event management software.

Surge in the use of mobile applications by event management companies helps keep the speakers, planners, as well as attendees abridged of every little detail. The companies are up to date about the agenda or the location of certain sessions and meetings or even the last-minute changes. Organizers can make use of mobile apps and other platforms to gather information during the event using iBeacons and QR codes. This information is generally used for personalizing the entire event experience. These factors increase the involvement of customers as they employ more of these mobile applications for providing the organizers with data that could help maximize profits.

Companies also employ geolocation and RFID data that enable event organizers to alert attendees at the venue about pertinent sessions, booths, or meals. Event organizers make heavy use of monetization features like sponsored push notifications, premium listings, and banner advertisements to bring in revenues and also promote their brands.

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Segmentation:

The worldwide event management software market has been categorized with respect to the software type, deployment and application.

Depending on the software type, the market can be considered for analytics software, event, registration, event marketing, on-site technology, venue sourcing, and others.

Deployment-wise, the market caters to on-premise and cloud.

In terms of application, the market includes corporate, education, association, government, and others.

Regional Analysis

The event management software market’s geographical analysis gas been considered for Europe (Germany, UK, France, Spain and others), North America (the US, Canada, and Mexico), Middle East & Africa and Asia Pacific (Australia, Singapore, New Zealand, India and others).

North America has noted the highest growth of the event management software market in recent years. Presence of a large number of renowned events management vendors such as etouches, Cvent, Bizzabo, Ungerboeck, and others works in favor of the regional market. Moreover, surging need for technically advanced solution to cater to the rapidly expanding event management industry and effective use of event management software using cloud deployment could benefit the market in the following years.

Europe boasts of a vast culture, business and political landscape differences. The United Kingdom (UK), Germany, Spain, France, Sweden and Italy are some of the highly profitable markets in the region. The surge in the adoption rate of the software for film festivals, athletics events in educational institutions, marathons, along with various other private events favors the regional market. The market. The region is home to multiple established companies as well as small and new entrants, which works wonders for the market in the long run.

The Asia Pacific event management software market could demonstrate slow growth during the conjectured time frame. Given the lack of technical knowledge and inclination towards traditional methods, the regional market could give lackluster performance in the near future.

Leading Players

The key vendors enlisted by MRFR that form an integral part of the global event management software market include etouches, Ungerboeck Software International, Centium Software, The Pulse Network, Certain Inc., Webconnex, Bizzabo, Cvent, Inc., Active network LLC, Eventbrite, among others.

Industry News

August 2019

Momentum Worldwide recently launched the Everbridge Critical Event Management platform along with a program aimed at ensuring the safety of the clients, attendees and employees during events.

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Event Management Software Market: By Form Factor (Rack & tower servers, Blade servers), Business Type (Data centers and Enterprise customers), and Processor (X 86 servers, Non-X86 servers), Operating System (Linux and Others) – Global Forecast till 2025

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